There are small "family" shops where the owner is the courier, he is the seller. Their charm is that you can always communicate with a person who is ready to help with the solution of any questions on your order. It happens the other way around - a large supermarket, in which, due to the large number of personnel, goods, departments and divisions, it is impossible to solve some kind of problem that goes beyond a strictly defined service scheme.
This store is a great example of how to work with customers so that they return for the next shopping. It only remained to make its Internet component better. What we do.
task
Create the next iteration of a successful online store
Identify existing purchase scenarios and improve them
Provide technical implementation of the project
Decision
Shop update started with a logo:
For some reason, most online stores find that one of the keys to success is a big choice.
In fact, it is not. Not at all. One of the tasks of the site is to help a person with a choice, give him a few of the best options that are perfect for him, instead of dumping the whole assortment on his head.
We were guided by this knowledge when we formed the structure of the main page. For example, in the “You may be interested” block, depending on the number of visits to the site, the visitor is offered either the most popular sections or those in which he was already looking for a product.
Home in most cases get those visitors who manually enter the site address in the browser line (for the rest, usually the landing page is a product or catalog page). It is logical to assume that they have already been on the site and they should show something new: promotional offers or new items.
In most cases we work with existing demand, i.e. a person comes to the site, already having a certain need or problem that needs to be solved. In the process of buying it goes through the following stages:
More accurately identify your own need / problem;
Receive confirmation of the possibility of its solution;
Evaluate the proposed solutions;
Make a choice;
Get enough motivation to make an immediate purchase;
Make an action (step to buy - generate lead).
When developing, we try not to neglect any of the stages: ordinary and pre-installed filters, markers, icons, ratings, additional accents on the strengths of the product, a brief and complete description, reviews, promotional offers - all this helps to satisfy the client's need.
When a customer adds a product to the basket, we do not take him away from the page, but offer to continue purchases and thus work on the length of the check. At the same time, there are several options for placing an order - just select the one that is most convenient for you.
Ordering is a quick and easy process, just a couple of clicks. After its completion there is an opportunity to consider additional promotional offers. Since they are associated with the goods from the order, it is likely that the client will be interested.
These offers, as well as to the orders, can be returned in the user's personal account.
It is important that customer opinion is not an empty sound to Homestor employees. Reviews of the store can be found both on the hotline or Yandex market, and on the pages of the site. Throughout your review, comment, or comment, you will receive a response.
You can write directly to the director (yes, it’s him in the image) ...
... or come meet the store directly:
Most likely, we can never say that we have finished and there is nothing more to finish on this site - the work is still underway: new ideas and features are thought out and implemented, shortcomings are corrected.
More than 12 months of work, more than 60 approved design layouts (not including unapproved ones) - this is most likely not the limit. And it does not upset us at all :)
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