Project

New site for the designer
Anastasia Ivanova

27.12.2011

Who is the customer

It has been more than 1.5 years since we brought to mind the site of Kiev fashion designer Anastasia Ivanova.
During this time, much has changed, the old site has finally ceased to correspond to the level of Anastasia and the time has come to radically change it.
task

Create an informative site within the style of the company and provide all the necessary functionality.

Decision

Result:
- the number of pages viewed increased by 54.72%
- The depth of viewing pages increased by 105, 58% and reached 15.96 pages / p .;
- the average time spent on the site increased by 58.78% and reached 5 minutes. 36 seconds;
- the failure rate decreased to 34.35% (by 5.61%);
About designer:
Press about Nai Lu-na:
News section:
In order to properly navigate a large number of collections, we need a clear and clear catalog:
True, for fashionistas, most likely, only the latest collections will be relevant:
Each item in the collection is given a lot of attention - the whole page is highlighted. Immediately have the opportunity to buy it in the online store:
And you can immediately see all the products:
For those who need to touch a thing - a list of all the shops where it can be purchased.
Anastasia, in addition to creating beautiful clothes, takes part in many interesting projects. This can also be found in detail on the website:
And be sure the 404 error page :)
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