Project

Professional
hair cosmetics CHI

05.09.2018
art of being
art of being
art of being
beautiful
beautiful
beautiful
Sit back

beauty with
no casualties

Farouk Systems is a world leader in the production of resistant non-ammonia dyes and natural silk cosmetics. For more than 9 years the company has been the permanent partner of Miss Universe, MissUSA, Oscar, Grammy, MTVMusicAwards.
task

Update the old site, refresh the design, provide convenient functionality and make a good site adaptability for all devices.

idea

We will depart from the standards in the markup of the site, using a horizontal page composition. In the design should be applied the black version of the backgrounds, that will make an exquisite contrast to the products and spectacular model girls.

Project development

Miss Universe
recommends

The CHI product site should be both strict and stylish, meet the high standards of the brand and convince the visitor that here are products that are used by the most beautiful women of the planet... and even the universe!

start page

One of the main concepts of beauty is individuality. Inheriting this important aspect, the site is immediately presented from the start page in an unusual and at the same time elegant format of vertical sections with rich red accents.

Help is always
nearby

The heart of the site is a product catalog with many brands and series. For greater convenience, the product base was divided into groups by type of hair. You have just to click on the left vertical red field, and the page with tips on the selection of products appears. Very convenient, right?

glossy
product pages

The product grid and product pages inherit the horizontal structure of the site, while not inferior to the convenience of vertical pages, and even transcend them! Due to the vertical separation, it is possible at any time to quickly and conveniently switch between brands and series, while still seeing a brief preview of each section.

at the origins of world trends

CHI is not just quality products, it is a part of a company with a rich history and traditions, it is a constant update of trends, it is participation in a large number of events of world fashion and style. The sections "about the company", "news", "publications", "seminars", "exhibitions" and other informational pages will help to make sure of this.

adaptability

A huge monitor or smartphone with a small screen? The site adapts to any device, so it always looks good and is easy to use.
Use scrolling to view the entire page.
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